Idiots.

This is a really good advert, it’s called “Idiots”

Apparently it’s a MTV video, so I presume it plays on MTV too. But what’s great here is the way they posted it on Youtube. The title is Idiots. Period. So when you start watching the video, you think you’re watching the idiots, but no, you reach the end and realize the idiots are the ones don’t take a cab and drink and drive. So how they posted it to youtube reinforces the premise of the ad. This is something that’s so often overlooked. The other end of the spectrum here are all the adverts posted to youtube that have the title “Viral Video #8″ or whatever.
It’s a small effort, yet a world of difference.

Change the world while sleeping.

I thought Duvall Guillaume’s Blind Call campaign was really smart. This is along the same line: it’s an alarm clock, and every time you hit the snooze button you donate to charity.

The Decapitator.

Someone’s going around London beheading advertisements:

via fffound

Walking the walk.

This is cool, a “save energy” commercial made by recycling old “save energy” commercials.

A New Day…

… is dawning in my home country (the USA).

Barack has decisively won the Iowa caucuses — the first stage of the long and bewildering process of electing the next president.

Greatness is rare among politicians of any age and it has been positively absent from American politics for two generations. Some of us are daring to hope that this man has it in him.

Here’s his victory speech — see what you think.

http://www.youtube.com/watch?v=yqoFwZUp5vc&eurl

Handywork.

It’s not because I work in this marketing-advertising-interweb industry that I lost feeling with the only job I’m qualified in: metalworking. I came across this beauty of a handmade gas tank at the 4Q Conditioning blog. It’s the prettiest thing I’ve ever seen. I want a Frisco-style chopper. Bad.

Strange commercial.

Every once in a while a commercial comes along that comes along and makes you write posts that start with “Every once in a while…”
This is such a commercial. From Thailand.

Xmas Follies

Some people (not me) get a little down around the holidays. If this applies to you, or anyone you know, here’s the antidote:

http://www.elfyourself.com/

links for 2007-12-17

links for 2007-12-15

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  • What's all this then?

    Ching* is the name under which we, JP Bernbach and Christian Verschaeren, do our projects. We're award winning creative strategists/planners/thinkers. But also Internet entrepreneurs and culinary critics. Among other things.

  • JP Bernbach

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    This is the area on the site where Christian would announce his various skills and accomplishments, if he weren't so darned modest.