Idiots.

This is a really good advert, it’s called “Idiots”

Apparently it’s a MTV video, so I presume it plays on MTV too. But what’s great here is the way they posted it on Youtube. The title is Idiots. Period. So when you start watching the video, you think you’re watching the idiots, but no, you reach the end and realize the idiots are the ones don’t take a cab and drink and drive. So how they posted it to youtube reinforces the premise of the ad. This is something that’s so often overlooked. The other end of the spectrum here are all the adverts posted to youtube that have the title “Viral Video #8″ or whatever.
It’s a small effort, yet a world of difference.

January 9, 2008 | Filed Under Stuff 

comments

Leave a Reply




  • What's all this then?

    Ching* is the name under which we, JP Bernbach and Christian Verschaeren, do our projects. We're award winning creative strategists/planners/thinkers. But also Internet entrepreneurs and culinary critics. Among other things.

  • JP Bernbach

    is currently asleep

  • Text Area #3

    This is the area on the site where Christian would announce his various skills and accomplishments, if he weren't so darned modest.