I’m signing everything as of now.

I had a quick lunch at a brasserie today. I also went to the bathroom, where I was greeted by this:

kakkunst1.jpg

a wall they hadn’t finished painting.
Then when I sat down, I noticed this:

kakkunst2.jpg

Ooh, someone signed this. It’s art. And all of a sudden I kinda felt st00pid for not noticing right away it was art. (btw, the picture doesn’t do the whole thing justice, or actually, does it too much justice, when you walk in you’re so close to the wall you don’t notice a pattern)
So, just the fact that it’s signed was enough to make me feel different about this thing.
I’m sure there are lots of smart things about brands and stuff to be said about this, but I’ll leave this to smarter people than myself.

Christian, 30th of October 2007

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  • What's all this then?

    Ching* is the name under which we, JP Bernbach and Christian Verschaeren, do our projects. We're award winning creative strategists/planners/thinkers. But also Internet entrepreneurs and culinary critics. Among other things.

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    This is the area on the site where Christian would announce his various skills and accomplishments, if he weren't so darned modest.