A series of tubes.

So the Interweb is a series of tubes after all.
Proof of which: this campaign I did for ING: http://www.i-needtogo.com .

I’ll get into it later, I just thought it was silly that my own blog didn’t cover it yet while so many others did.

UPDATE: Just realised that “I did” sounded a bit big-headed here, of course I did zilch other that come up with it. Yet there’s some truth in it too. It was a pitch in August, with everybody on holiday and only pour old people like me slaving away at the office. Which is also the strength of the project, this would have never seen the light of day with everybody-who-likes-to-have-a-say over my shoulder. Or the client’s shoulder for that matter.
August, hotbed of good creative projects!

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  • What's all this then?

    Ching* is the name under which we, JP Bernbach and Christian Verschaeren, do our projects. We're award winning creative strategists/planners/thinkers. But also Internet entrepreneurs and culinary critics. Among other things.

  • JP Bernbach

    is currently asleep

  • Text Area #3

    This is the area on the site where Christian would announce his various skills and accomplishments, if he weren't so darned modest.